Lumière Beauty
A premium D2C beauty brand needed to break through in a saturated market. We rebuilt their brand identity from the ground up and engineered a performance marketing system that tripled their qualified lead flow.
— The problem
Lumière had an exceptional product but their brand felt generic and their paid media was burning budget with no clear strategy. They were losing to competitors with larger budgets and struggled to communicate what made them different.
— The strategy
We started with a full brand repositioning — moving Lumière away from the crowded mass-market space and into the premium, science-led beauty category. We then rebuilt their Meta and Google campaigns from scratch with new creative systems and audience architecture.
— The creative
We developed a new visual identity system rooted in minimalism and science — clean typography, refined color palette, and a photography direction that felt clinical and luxurious simultaneously. All paid creative was shot and produced to this new standard.
— The results
Within 90 days of launch, qualified leads increased by 320%. ROAS improved from 1.8× to 4.7×. Brand search volume grew 240% as the repositioning created genuine market awareness. Lumière became the fastest-growing beauty brand in their category.
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