— Insights
Field notes from the studio.
Strategy, creative and AI marketing — what we're learning from the work.
Brand Positioning in the Age of AI: Why Distinctiveness Matters More Than Ever
As AI commoditises execution, the brands that win will be the ones with the clearest point of view. Here's how to build a position that can't be replicated.
Why Creative Is Now the #1 Performance Marketing Variable
Targeting has been commoditised. The algorithms are smarter than any manual audience build. The only remaining lever that separates winning campaigns from losing ones is creative.
How We Built an AI Content System That Produces 10× Output Without 10× Cost
A behind-the-scenes look at the AI workflows we've built internally at DUROOTO — and how we're deploying similar systems for our clients.
GEO: The New SEO — How to Get Your Brand Cited by AI Search Engines
ChatGPT, Perplexity, and Google's AI Overviews are changing how people find information. Here's how to ensure your brand gets cited instead of your competitors.
Healthcare Marketing in 2024: How to Drive Growth Without Violating Platform Policies
Regulated industries don't have to accept poor marketing results. Here's the compliant, high-performance approach we use for our healthcare clients.
The B2B SaaS Demand Generation Playbook We Use for Every Client
After running demand generation for dozens of SaaS companies, we've distilled what works into a repeatable framework. Here it is.